News

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Feb 28, 20232 min read

GXG Elite launches as NIL membership program for Baylor fans

Baylor is one of the few Power 5 markets that went through Year 1 of NIL without a dedicated collective. The Bears now have GXG, which...

Jan 31, 20232 min read

Baylor Family, Startup Waco is extremely grateful for the ways you continually partner with us for a thriving economy and a lively...

Jan 9, 20232 min read

Baylor is taking steps to set its student-athletes up for NIL success. The athletic department announced the formation of a NIL advisory...

Jan 9, 20232 min read

WACO, TEXAS — Startup Waco announced today the launch of a new program designed to connect Baylor student-athletes with...

Jan 9, 20231 min read

Six-member board will be guiding Baylor's NIL initiatives across the athletic department. The Baylor Bears Athletic Department announced...

Dec 24, 20223 min read

Startup Waco has delivered the first team-wide NIL deal to Baylor football. Since it launched back in 2018, the company’s mission has...

Sep 18, 20222 min read

Progage and Startup Waco announced a new partnership Monday to help Baylor student-athletes maximize their NIL earning potential. In...

Jul 27, 20222 min read

WACO, Texas (KWTX) - This month marks the one-year anniversary of the NIL (name image likeness) era in collegiate sports. There’s been...