dONATE – Support Baylor Student-Athletes Through NIL
The future of Baylor Athletics is shaped by the opportunities we create for our student-athletes. With Name, Image, and Likeness (NIL) opportunities, Baylor athletes can compete at the highest level, pursue academic excellence, and prepare for success beyond sports.
By donating to GXG™, you’re not just supporting athletics—you’re investing in the future of Baylor student-athletes.
Final Chance for Tax-Deductible Giving
After April 2, 2025, GXG™ will no longer be able to accept tax-deductible donations as we transition to a new model of NIL. This is your last opportunity to make a tax-deductible gift that directly benefits Baylor student-athletes.
How to donate
When making your donation, you may notice the page is branded as Startup Waco—don’t worry, you’re in the right place!
The GXG™ NIL Fund is a program of Startup Waco, a 501(c)(3) nonprofit organization. This partnership ensures that your donation is tax-deductible, making a direct impact on Baylor student-athletes while also providing potential tax benefits.
Steps to Complete Your Donation:
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Confirm You’re on the Right Page – The page will be labeled Startup Waco, as the GXG™ NIL Fund operates under this nonprofit.
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Pick a form of payment – We can accept Card payments or ACH transfers.
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Fill out payment details
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Specify a Sport (Optional) – If you’d like your donation to support a specific Baylor Athletics program (e.g., Men’s Basketball, Football, Soccer, Volleyball, etc.), please enter that sport under the "Program" field.
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Leave Blank for General NIL Support – If you do not specify a sport, your donation will go to the general NIL fund.
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Input amount you would like to donate
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Click Process Payment
Thank you for your generosity and commitment to Baylor student-athletes! Your support fuels their success, both on and off the field.
Why is this happening?
The NCAA is expected to implement a revenue-sharing model following the House Settlement, which will fundamentally change college athletics. Under this model, schools will be able to share revenue directly with student-athletes, signaling a shift away from the traditional NIL landscape. As a result, organizations like GXG™ will transition away from tax-deductible donations.
How Can You Continue Supporting NIL at Baylor?
We encourage you to visit GXGELITE™ to continue making an impact! GXGELITE™ is Baylor’s official NIL partner, allowing fans, alumni, and supporters to directly contribute to student-athletes through memberships, merch, auctions, and more!
GXGELITE™ ensures Baylor remains competitive in this new era of college athletics while providing athletes with opportunities to maximize their potential.
*The GXG™ NIL Fund, a 501(c)(3) program of Startup Waco, will stop accepting all tax-deductible donations after April 2, 2025. However, GXGELITE™ will continue to operate under Green and Gold Sports Properties, LLC, a Texas for-profit entity.
While purchases made through GXGELITE™ are not tax-deductible, proceeds from memberships, merchandise, and other initiatives will directly support NIL opportunities for Baylor student-athletes.*
Thank you for your continued support of Baylor student-athletes. If you have any questions, feel free to reach out to info@gxgelite.com